🧖
Wellness royalty
A pause you've earned
Steam, hot tub, massages — stays for body and head. Spa triangle, thermal Hungary, private wellness.
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7 profiles
Instead of one blanket mailing, every customer gets a different message. For each profile we show two email types — a regular newsletter (flash sale) and an abandoned-browse flow that fires when a customer views a stay but doesn't book.
Demo previews — products are live from the catalogue, copy is illustrative.
How segments are built
Not as labour-intensive as it looks
A segment emerges gradually — from tiny signals a customer leaves naturally as they browse the site, open emails and book stays. No big one-off quiz required.
Signals from every side
- 🧭„What kind of traveller are you?" quiz1 minute, 7 questions
- 👀Stay browsingWhich hotels they opened, how long they stayed on each
- 🔍Filters used„For families", „under 120 €", „pet-friendly"
- 🛒Past bookingsHow many people, which country, which season
- ✉️Micro-survey in email1 question: „When are you planning your next trip?"
- 🪧Popup on the siteAfter 30 seconds: „Who are you travelling with?"
👤
Customer profile
Accumulates in Bloomreach Engagement. No manual mapping, no spreadsheet hell. Each signal adds to what we already know.
7 segments
- 🧖Wellness royalty
- 🥾Trail conqueror
- 🏛️City explorer
- 🌹Romantic soul
- 👨👩👧👦Family expedition captain
- 🍻Group leader
- 🎯Deal hunter
You don't need all of it at once. One signal (a click, a filter, an opened email) is enough to drop someone into a segment. The rest fills in over time — segments get sharper with every visit.
🥾
Trail conqueror
Mountains calling
Active stays with half board — fuel for the next trail. Dolomites, Krkonoše, Tatras, bike rental included.
🏛️
City explorer
Weekend in the city
Hotels within reach of cafés and galleries. Vienna, Krakow, Budapest — the weekend you only leave because you have to.
🌹
Romantic soul
Just for the two of you
Private wellness, candlelit dinners, child-free hotels. No compromises, just quiet for two.
👨👩👧👦
Family expedition captain
For the whole family
Kids' club, water park, half board and baby-friendly hotels. Happy kids = happy parents.
🍻
Group leader
With the gang
Apartments for 4+, all inclusive, slopes and pubs. Stays where nobody gets bored.
🎯
Deal hunter
Deal of the day
Last minute, first minute, free night, discount card. No chill — if there's a sale, there's a sale.
ℹ️ Heads up: The 14 sample emails open in Czech — that's what Travelking actually ships. The same structure works in any language; English versions can be generated from the same script on request.
Newsletter = regular flash-sale campaign (code LETOVOLA, 5 %, ends midnight), with a profile-specific angle in the hero, copy, stay picks, menu and secondary CTAs. Abandoned browse = trigger flow that fires after a viewed-but-not-booked stay — hero product + 4 alternatives + 4 recommendations, all tied to the customer's segment.
What this means in practice: same moment → 7 different experiences. CTR rises because the customer gets what they actually care about. Independent of the quiz — segments can be built from behavioural data alone (clicks, bookings, searches).